Legal Industry Veteran Jennifer Schwartz Joins The Cowen Group As Senior Director, Market Research and Advisory Services

New York, NY (PRWEB) September 29, 2011

The Cowen Group, a top eDiscovery staffing and management consulting firm for the legal technology industry, today announced the addition of Jennifer Schwartz as Senior Director, Market Research and Advisory Services. Ms. Schwartz will be in charge of developing and producing market research that benchmarks key topics driving executive careers. In addition, she will lead and advance the firm's Advisory Services practice supporting clients in examining needs and motivations while developing strategies for investment in human capital in the growing eDiscovery and litigation support functions.

Jennifer's extensive experience and strong understanding of the legal technology industry will be a great benefit as we continue to build out our research capabilities," said David Cowen, Founder and Principal of The Cowen Group. Given the continued growth in eDiscovery and the complex issues surrounding it, law firms and corporations are taking an even more careful and strategic approach to their hiring needs. Jennifer will help our clients better understand their own needs, so they can make the right hiring decisions, said Cowen.

Based in Chicago, Jennifer Schwartz has more than

Branding Veteran Marc Glazer Joins Kobie Marketing

St. Petersburg, Florida (PRWEB) August 23, 2011

Kobie Marketing, a recognized leader in the loyalty marketing industry, today announced the appointment of Marc Glazer to Vice President, Brand Loyalty. In his new position Mr. Glazer will direct all agency creative services and provide leadership to Kobies own marketing and branding efforts.

Marc is the consummate communications professional, notes Kobie President Michael Hemsey, and his insight, past experiences and branding expertise will bring a new dimension to the creative offerings available to our clients. We are extremely excited about Marc joining us and look forward to his strategic and creative contributions to help drive customer engagement and positive business results for all of our clients.

Glazer has more than 20 years experience in the advertising and marketing communications industry. He has worked on both the client and agency sides of the business, designing effective message strategies and executing campaigns across a variety of digital and traditional media. He most recently served as the Copy Director/ACD of Milwaukee based agency, Hanson Dodge Creative, providing creative direction, branding strategies and copy development for clients like Trek Bicycles and Wilson Sporting Goods. While at Hanson Dodge he also collaborated with Kobie on the evolution of their own brand and marketing plans and worked on a variety of other accounts in both consumer and B2B markets.

The challenges associated with the branding and communications strategies of today are formidable, states Glazer, and we must constantly strive for true understanding of where we want to go before we try to get there. When we critically align our strategic thinking with stated goals and objectives we have the opportunity to advance the customer experience and deliver exceptional results for our clients. Glazer added that he was looking forward to changing the loyalty marketing paradigm and expressed a desire to help make loyalty more of an upfront strategy, not an afterthought. Additionally, Glazer said he was extremely excited about the opportunity to help evolve Kobies own brand, including efforts to maximize the power of Alchemy, Kobies world-class technology platform, through the marketing lifecycle.

Glazers past experiences have provided a solid foundation in the branding, messaging and strategic planning disciplines. He previously served in senior positions at Eddie Bauer and The Swiss Colony, and his personal portfolio of communications work extends across a variety of vertical markets, including retail, catalogue, financial services, health care and consumer products. He began his career as a copywriter. He is a past ADDY award winner and taught branding at the Extra Bold School in Madison. Glazer holds a BA in English, with emphasis on Creative Writing, from the University of Wisconsin.

About Kobie Marketing

For over 20 years, Kobie has been a recognized leader in the loyalty marketing industry. Through award-winning loyalty marketing campaigns and continuous reinvention of how firms execute effective programs, Kobie's clients enjoy incremental revenue, product and household penetration, and brand advocacy.

Today, Kobie Marketing leads the loyalty marketing industry with a relentless focus on delivering the best customer experience, through proprietary technologies and award-winning campaigns. Kobie Marketing is spearheading the mobile loyalty revolution with its Social Media, SMS, MMS and Mobile Application loyalty solutions. Kobie manages loyalty management programs for many of the world's most successful brands: AMC Entertainment, Bank of America, Barnes & Noble, BJ's Restaurant and Brewhouse, Comcast Corporation, Hawaiian Airlines, Royal Bank of Canada, Royal Caribbean Cruise Lines, Time Warner Cable, and Verizon Communications. Visit Kobie at http://www.kobie.com.

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Emergen-C

New York, NY (Vocus) September 16, 2010

Brand Connections, one of the largest marketing and media companies in the U.S., has donated more than $ 1,000,000 of in-flight media to create awareness around the efforts to clean-up the wildlife and their habitats affected by the oil spill in the Gulf region.

Alacer Corp., maker of Emergen-C fizzy vitamin drink mix, has joined forces with Brand Connections and the National Wildlife Federation (NWF) to help raise money for this cause. Emergen-C is the proud sponsor of 12,500 trays on 100 airplanes for July through September 2010. The in-flight tray tables are being utilized as a platform to spread awareness and raise money to help animals deeply affected by the oil spill.

The Text2Give media campaign encourages passengers to text the word WILDLIFE to 20222 on any mobile device through any carrier to donate $ 10 to NWFs response efforts. The donations will go directly to the National Wildlife Federation clean-up efforts. This campaign has been extremely successful, the second-fastest growing mobile giving campaign in NWFs history.

Sherry Orel, President of Brand Connections said, We have a vested interest in supporting the travel and tourism industries. Our core venue partners include airlines, hotels, resorts and cruise lines that not only have a strong presence in the southeast, but rely heavily on tourism that may be negatively affected by this disaster. Ms. Orel also noted that, "This is the first time Brand Connections has become involved in an initiative like this and we are pleased to provide such a significant contribution to support the good works that are being done.

We are excited to partner with Brand Connections to bring attention to such an important cause, says Ken Vargha, VP of Sales and Marketing for Alacer Corp. Clean water is essential to life, and to Emergen-C. Naturally, we believe in protecting this vital resource, as well as the animals and people that rely on it.

About Brand Connections

Brand Connections (http://www.brandconnections.com) is one of the largest marketing and media companies in North American focused on reaching consumer in a variety of venues. The companys targeted media, product placement and experiential marketing products connect national advertisers with hundreds of millions of consumers in environments such as airlines, hotels & resorts, outdoor sports & recreation center and colleges & universities. Since 2001, Brand Connections has connected more than 400 national brands with over 1 billion consumers. Brand Connections is backed by one of the largest global media-focused private equity firms, Veronis Suhler Stevenson.

About Alacer Corp

For more than 35 years, Alacer Corp., based in Foothill Ranch, CA, has been an industry leader and innovator in developing, manufacturing, and marketing dietary supplements and nutritionally enhanced products that support an energetic, healthy lifestyle.* It produces almost 500 million packets annually of Emergen-C